Bryce James is the youngest son of Los Angeles Lakers star LeBron James, and the younger brother of NBA rookie Bronny James.

Over the years Bronny has captured more headlines than his little bro, but Bryce is slowly starting to catch up.

During the last few months Bryce has blown up online for everything ranging from publicly debuting his new girlfriend to the fact that he can’t seem to stop switching schools.

This week Bryce went viral over a provocative video with his new girlfriend:

Reactions poured in quickly:

“Keep Shining lil bro. Enjoy the life you Father worked so hard to achieve. You guys are humble and work hard for everything you got. I’m teaching my sons the same,” one fan wrote.

“OK Bryce I see you,” another person added.

“Beautiful I’m sure his beautiful mom has given him the talk,” a third person chimed in

As things presently stand, Bryce is one of the most highly-watched high school basketball prospects in the nation.

The big question now is where he will go to college, and how he will perform at the next level.

Both LeBron and Bronny are preparing to start the 2024-25 NBA season with the Lakers. Will Bryce join them there in a few years? Time will tell.