Fabio Carvalho, a young football player, has partnered with McDonald’s to represent the iconic fast-food restaurant brand. Carvalho thanked the team for the partnership in a light-hearted statement, adding, “I deserve a McDonald’s before I head back for the season.”
In this sentence, he states that he wants to have a standard McDonald’s lunch before returning to the football pitch for the upcoming season.
Carvalho’s endorsement of McDonald’s draws attention to his familiar style and demonstrates his affinity for pop culture.
The comment not only sums up who he is as a person, but it also supports McDonald’s positioning as a universally favoured and approachable option. By demonstrating his excitement for eating a McDonald’s meal, Carvalho gives the commercial individuality and broadens its appeal to his intended audience.
Carvalho’s association with McDonald’s offers his followers a pleasant and relatable moment as he prepares for the next season.
It serves as a reminder that even highly accomplished athletes enjoy the little things in life, such as grabbing a quick snack at their favourite fast-food joint.
This collaboration demonstrates not only the increasing power of Carvalho, but also McDonald’s continued commitment to utilise legitimate sponsorships to reach a broad audience.
