Taylor Swift feels Scooter Braun ‘s high praise five years after their infamous feud is too late, insiders claim

Scooter, 43, described Taylor, 34, as the one artist you can ‘always bet on’ in a recent conversation

‘Taylor’s influence in the music industry is evident and Scooter knew this when he sold her albums for $300 million.

‘Taylor knows how hard she works, and she will continue to work hard because she loves her fans, and her fans love her. His sentiment comes five years too late.’

Scooter made the comments about Taylor during a conversation at Bloomberg Screentime on Tuesday, where he discussed his retirement from music management, his role as HYBE America CEO, and his relationship with Chairman Bang.

When asked by moderator Lucas Shaw to name the one artist he would choose if he was to start a new company today, Scooter said: ‘I think the artist that’s one you should always bet on, and is already a huge star, and you can always bet on because they want it all the time, and they do whatever it takes to be present, is Taylor Swift.’

Turning his attention to their notorious public feud, he added: ‘Look, It’s five years later.

‘I think, everyone, it’s time to move on. There were a lot of things that were misrepresented.’

Of course, fans will remember that Scooter and Taylor had a huge public fallout in 2019 after he shelled out $300m on the rights to her first six studio albums.

At the time, Scooter was the new owner of Taylor’s record label, Big Machine Records.

Taylor and Scooter were embroiled in an explosive public feud in 2019 when he sold her back catalogue for $300million

Addressing their feud on Tuesday, Scooter claimed ‘there were a lot of things that were misrepresented’

Taylor, who is dating NFL champ Travis Kekce, has long claimed to be the victim – maintaining she begged to buy the rights to her music in the run-up to its 2019 sale and only found out about it when it was announced.

At the time, Shake It Off singer Taylor claimed she was blindsided by the deal.

In a lengthy Tumblr post, the Grammy winner accused Scooter of ‘incessant, manipulative bullying’ and claimed that he and Big Machine Records founder Scott Borchetta both knew what they were doing with the deal.

She wrote: ‘Controlling a woman who didn’t want to be associated with them. In perpetuity. That means forever.’

She then announced she would re-record the songs on the six albums she made for Big Machine, calling them ‘Taylor’s Versions,’ which she has already begun with both Fearless and Red.

Scooter sold his company, Ithaca Holdings, and the Big Machine catalogue two years later to South Korean Entertainment conglomerate HYBE for $1 billion.

Max aired two-part documentary Taylor Swift vs Scooter Braun: Bad Blood in June which documented the fallout

Insiders have claimed that while Taylor has ‘moved on’ from the feud, that does not mean she needs to acknowledge Scooter’s praise

In 2022, Scooter spoke about his controversial acquisition of Big Machine Records in 2019 that resulted in Taylor accusing him of being a ‘manipulative bully.’

Appearing on the NPR podcast, The Limits with Jay Williams, the entertainment executive responded to the controversy and told the host: ‘I learned an important lesson from the purchase.’

In June, Max aired the two-part documentary Taylor Swift vs Scooter Braun: Bad Blood which unpacked the dispute.

The first episode explored Taylor’s perspective, while the second explored Scooter’s version of events.

Speaking at Bloomberg Screentime, Scooter said: ‘I watched [the documentary] recently.’

He continued: ‘I wasn’t going to watch it because I just thought it was going to be, like, another hit piece.

‘And I pretty much stayed quiet about this kind of stuff. And my dad called me and my mom, and they were like, “we just watched it. We think you should watch it.” So I did.’