{"id":9622,"date":"2024-10-09T07:41:52","date_gmt":"2024-10-09T07:41:52","guid":{"rendered":"https:\/\/sportnews.drinkfood.info\/?p=9622"},"modified":"2024-10-09T07:41:52","modified_gmt":"2024-10-09T07:41:52","slug":"kansas-city-small-businesses-thank-taylor-swift-for-economic-boom-she-changed-our-lives","status":"publish","type":"post","link":"https:\/\/sportnews.drinkfood.info\/?p=9622","title":{"rendered":"Kansas City small businesses thank Taylor Swift for economic boom: ‘She changed our lives’"},"content":{"rendered":"

KANSAS CITY, Mo. \u2014 Since Kansas City was founded in 1838, the town has been a hub of merchants, innovators and kind neighbors. Almost two centuries later, the same sentiments ring true for the city on the border of Missouri and Kansas. To locals, it\u2019s no surprise. But to the rest of the world, the town is gaining notoriety. So much so that hometown pride merchandise is flying off the shelves and changing the lives of small business owners.<\/p>\n

“We\u2019ve been a hidden gem city,” says\u00a0Jessica Palm, the vice president of the\u00a0Area Development Council\u00a0for Kansas City. “But we\u2019re entering our golden era.”<\/p>\n

At the\u00a0Parisi Coffee\u00a0shop nestled inside Union Station, Palm explains the plan to make the metropolis a global destination. And to the city’s credit, it’s well on its way. For starters, a pristine airport terminal opened in February 2023. Then there’s the\u00a0KC Current stadium, the first women’s professional sports venue in the world. Factor in a billion-dollar deal for a Google facility. Add a $4 billion plant for Panasonic. And then there\u2019s the blossoming relationship between global superstar\u00a0Taylor Swift\u00a0and Chiefs player\u00a0Travis Kelce.<\/p>\n

“This week you\u2019ll experience what we call ‘Kansas City kindness,'” Palm says. Her office lined up interviews with small businesses affected by the Swift-Kelce relationship. She foreshadows residents’ Midwestern charm. “People here would give you the shirts off their back.”<\/p>\n

\"A<\/p>\n
<\/div>\n<\/figure>\n

And she\u2019s right. I’ve experienced it twice. Once last year at the\u00a0Chiefs-Eagles matchup, where drizzling rain mixed with poor jacket selection sent me into a shivering frenzy. The fan next to me took off one of his coats and handed it to me, saying, “I\u2019m not going to let you freeze.”<\/p>\n

I\u2019ll get to the second time below.<\/p>\n

KC never goes ‘out of style’<\/h2>\n

Ever since Swift appeared at her first Chiefs game on\u00a0Sept. 24, 2023,\u00a0locally owned clothing shops have sprung into action to create merchandise not just for the football fan, but the Swift fan.<\/p>\n

“I was at the game, and the excitement was unreal,” says Elle Steadman, the owner of\u00a0Pink Dinosaur. “My customers and myself were like, ‘There’s got to be Taylor-inspired things.'”<\/p>\n

The University of Missouri fashion major and mom of three boys and one girl put her creative mind to work designing trucker caps that read “Red Era,” friendship beaded heart sunglasses and cute red sweatshirts that say “Who\u2019s Afraid of Little Old KC Football (You Should Be).”<\/p>\n

“Our online presence has grown 170%,” Steadman, 41, says. “We were stuck at 26,000 followers on Instagram for a long, long time, but after (Swift) came to a game we grew to 41,000.”<\/p>\n

Although Swift hasn\u2019t donned any Pink Dinosaur apparel, her has made purchases from other local favorites.<\/p>\n

“She changed our lives,”\u00a0Westside Storey\u00a0owner Chris Harrington, 39, says.<\/p>\n

In October 2023, Harrington and his girlfriend, Kathryn Cacho, shipped a box of five vintage sweatshirts to a location associated with Swift’s team. Cacho had the foresight to sneak in a beanie she knitted \u2014\u00a0white with a No. 87. Swift wore several of the sweatshirts and the\u00a0one-of-a-kind beanie\u00a0to a handful of games last season. And when word got out Westside Storey was responsible, the vintage store did 10 times the sales it\u2019s used to in the following days. Cacho\u2019s beanie sold out in minutes. She had to cap the online requests at 300.<\/p>\n

“We just finished making the preorders,” Cacho says almost one year later. “It was just me, my sister and a small team. We\u2019re still taking orders, but 20 beanie intervals.”<\/p>\n

And it seems Swift isn\u2019t done wearing their clothes after donning a T-shirt dress to the\u00a0Bengals-Chiefs face-off.<\/p>\n

Although Harrington and Cacho can’t confirm the singer wore their exact item, the same dress was on their rack\u00a0the week before the game.<\/p>\n

“So the honeymoon period of last year that I thought would last a week or a month has turned into kind of an identity of our store,” Harrington says. “(Swift) has allowed us to dream bigger. We\u2019re looking at other locations. We\u2019re looking to expand our office space and inventory space.”<\/p>\n

\"Chris<\/p>\n
<\/div>\n<\/figure>\n

Other local clothing stores seeing a boom include\u00a0Fetch, a hipster spot;\u00a0We Got Your Back Apparel, a specialty shop in Overland Park; and\u00a0Made in KC, a 10-store franchise.<\/p>\n

Then there’s\u00a0EB and Co., a boutique that sold the No. 87 gold jersey ring Swift wore to the AFC championship.<\/p>\n

“It\u2019s been kind of bananas,” says owner Emily Bordner. “I\u2019ve been in business for about 12 years and when Taylor wore our ring, everyone started tagging us.”<\/p>\n

The shop sold the 200 rings in stock immediately, so Bordner opened a preorder option that tallied up 5,000 additional requests. For five months, the store rushed to ship rings and catch up to the demand.<\/p>\n

“I was able to buy my dream home this year because of (Swift) and Donna (Kelce),” Bordner says. “It\u2019s very exciting, but as a business owner, for this season, I thought, ‘How do you prepare for Year 2?’ We\u2019re definitely learning as we go.”<\/p>\n

Bordner’s sales are up 83% for the year. EB and Co. has increased wholesale clients by 3,000%.<\/p>\n

\"EB<\/p>\n
<\/div>\n<\/figure>\n

Date nights that happen ‘once every few lifetimes’<\/h2>\n

Argentinian-inspired restaurant\u00a0Piropos\u00a0has become engrained in the TnT love story. The 23-year-old brick and mortar named after Argentinian phrase, “If beauty were a sin, you\u2019d never been forgiven,” was one of the couple’s first date spots.<\/p>\n

“Kelce has been here many times, especially when he came with his family after winning the Super Bowl (in 2022),” owner Cristina Worden says. “It was a normal night. It wasn\u2019t a big deal.”<\/p>\n

The night Kelce and Swift showed up, Worden told the staff to not take photos and not text their friends.<\/p>\n

“One night around 8:30 p.m. we received a call from our manager who said, ‘Taylor and Kelce are here,'” Worden says. “I told them, ‘OK guys, don\u2019t get excited. Treat them with respect. Give them space.'”<\/p>\n

\"Gary<\/p>\n
<\/div>\n<\/figure>\n

One of the unspoken rules of Kansas City is being respectful of celebrities when they are out and about.<\/p>\n

When\u00a0Kelce showed up at the Trader Joe’s by his Leawood, Kansas, mansion, the store grew quiet as the tight end checked out. Everyone smiled and gazed on, but no one approached him. Kansas City is small enough for a text message to travel to every neighborhood, but (for the most part) courteous enough for the locals leave stars alone.<\/p>\n

“We wanted to keep this confidential,” says Sheila MacDonald, the marketing consultant for Piropos. “We wanted them to feel safe and not worry about a bunch of paparazzi coming around to bother them.”<\/p>\n

Hidden in the banquet room, the couple ordered empanadas, mahi mahi and a special bottle of wine, Cha\u0302teau Lamothe.<\/p>\n

“We sell more glasses of that wine than anything else,” MacDonald says. The banquet room has since hosted a Swiftie bride who changed in the bathroom and surprised guests with a pop-up wedding and a blogger who wrote about what TnT would have experienced.<\/p>\n

Bakers gonna bake<\/h2>\n

You can’t spell donuts without “TS” and a local donut spot \u2014 where Kelce has been a consistent customer \u2014 sells a special 30-pack for sweet-toothed Swift fans.<\/p>\n

“Before the Eras Tour came to Kansas City last year, we launched a 30-pack of mini donuts that blew every other campaign we\u2019ve ever done out of the water in terms of preorders,” says Abby Meyer, the marketing director of\u00a0Donutology. “We played off the whole\u00a0Taylor-gating experience\u00a0because most people aren\u2019t going to eat 30 mini donuts in one sitting.”<\/p>\n

\"Donutology<\/p>\n
<\/div>\n<\/figure>\n

The packs included a variety of donuts cleverly named after Swift lyrics: “Caramel Is a Cat,” “Guilty as Cinnamon,” “Lavender Glaze” and “Loving Him Was Red Velvet.”<\/p>\n

“We sold an additional 20,000 donuts on top of what we would normally sell,” says Donutology owner Andrew Cameron, 36, who is stacked again with orders for the fall football season. “This year we have a brand-new Taylor Swift pack.”<\/p>\n

McLain’s Bakery, an almost 80-year establishment, is opening a sixth location on Swift Street in North Kansas.<\/p>\n

“And our fifth location is on Travis Street,” says owner Mollie Lothman. “We didn’t plan this. We signed those leases in the spring of 2023.”<\/p>\n

The shop sells custom “Lover” cakes and hand heart confections. One of the best sellers is a frosted cake with two hands: one with Swift’s red nail polish and the other in Kelce’s Chiefs glove.<\/p>\n

“If you look at the numbers from the 2022-2023 football season to the numbers for the 2023-2024 football season, our cakery team had a 40% increase in sales,” Lothman, 38, says. “I give Taylor a lot of the credit.”<\/p>\n

\"McLain's<\/p>\n
<\/div>\n<\/figure>\n

“There\u2019s not a day I walk through our cake department without seeing a Taylor Swift thing being decorated,” says Cassidy Garr, the director of guest experience.<\/p>\n

‘Part of the community’<\/h2>\n

Between meetings at City Hall, Mayor\u00a0Quinton Lucas squeezes in 15 minutes to talk about the Swift effect on his town.<\/p>\n

“She\u2019s the most unique world figure I’ve ever seen that people just want to be around,” Lucas says. “I’ve met other world leaders and entertainers, but people want to be around her and there\u2019s this joy when they’re around her.”<\/p>\n

Lucas has rubbed elbows with the superstar a few times since she’s become familiar with his city, and although he can’t speculate on whether she’ll move to the Midwestern town full-time, he does express gratitude for Kelce bringing Swift to K.C.<\/p>\n

\"Quinton<\/p>\n
<\/div>\n<\/figure>\n

“I\u2019m proud that he\u2019s making her part of the community,” Lucas says. “They stop at places we stop at. They’re driving around like normal people. He bought a cool house because he’s dating a really cool girl.”<\/p>\n

At every stop along the Eras Tour, Swift has\u00a0donated “significant amounts”\u00a0to local food banks.\u00a0Harvesters, a community food network that serves both Kansas and Missouri, received a call from Swift’s team ahead of her concerts in July 2023.<\/p>\n

“It goes towards a lot,” says Jillian Williams, director of philanthropy for Harvesters. “We have a large organization that covers a lot of counties. We have semis on the road delivering food to rural counties. \u2026 (Swift) also shined a light on us and brought awareness and anytime you talk about us, that elevates donations.”<\/p>\n

‘Sharing the KC love’<\/h2>\n

I went to KCTV5 on my last day in town to speak with anchors Kerrigan Arnold and Shane Konicki. Last time, I forgot a winter jacket. This trip, it was dress socks.<\/p>\n

Jessica Palm with the Area Development Council disappeared from the green room after I told her and minutes later a pair of space-themed socks appeared. The\u00a0segment wrapped, and I started walking out to the car when Palm chased me down, “Bryan, we need the socks. They’re one of the main anchors’.”<\/p>\n

\"A<\/p>\n
<\/div>\n<\/figure>\n

It’s easy to see why one of the city\u2019s slogans is\u00a0“Sharing the K.C. Love”\u00a0with how the community lifts each member up and will quite literally lend you their clothing. As the town embraces Swift\u2019s impact and yearlong relationship with Kelce, the hope among locals is for her to eventually call Kansas City her home.<\/p>\n","protected":false},"excerpt":{"rendered":"

KANSAS CITY, Mo. \u2014 Since Kansas City was founded in 1838, the town has been a hub of merchants, innovators and kind neighbors. 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