![\"Michael](\"https:\/\/people.com\/thmb\/g8iom043zdz0JTcQk2LmrVZVgbk=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():focal(745x172:747x174):format(webp)\/Michael-Rubin-taylor-swift-092524-tout-de64c5b80cd040398726005aa8a116af.jpg\")
<\/div>\n<\/div>Friendship bracelets might not be the only things traded at\u00a0Taylor Swift\u00a0concerts in the future!<\/p>\n
When speaking with PEOPLE on the red carpet at\u00a0the “Holy Grails” auction\u00a0on Tuesday night, Fanatics founder and CEO Michael Rubin revealed to PEOPLE exclusively a collaboration he has his sights set on with the pop superstar.<\/p>\n
Fanatics is the newest official provider of trading cards in the sports universe \u2014 and while the decks primarily feature athletes across all the major leagues, they also have pop culture decks that include cards with the biggest names in music and cinema.<\/p>\n
“We should have Taylor Swift cards,” Rubin told PEOPLE exclusively at the inaugural event hosted in partnership with Sotheby’s at the Harlem Parish in New York City on Sept. 25. “We actually asked her a year ago,” he reveals.<\/p>\n The timing of the ask was appropriate, given Swift’s newfound presence in the football space since her whirlwind romance with\u00a0Travis Kelce\u00a0began\u00a0at the start of the 2023 NFL season\u00a0and Fanatics’ immediate\u00a0sales increase of the Chiefs player’s jersey\u00a0as a result.<\/p>\n “Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including\u00a0NFLShop.com,” a Fanatics spokesperson told PEOPLE on Sept. 25, one day after\u00a0Swift was first seen cheering on Kelce\u00a0at Arrowhead Stadium.<\/p>\n While Rubin admitted they “didn’t push too hard” when the collaboration request was made at the time, he still says they’d “love to” make it happen in the future. “I mean a Taylor and Trav card together would be amazing,” he said.<\/p>\n The inspiration behind putting together the “Holy Grails” auction \u2014 which saw a selection of the rarest cards in sports history auctioned off in front of notable celebrities, athletes and business titans \u2014 was a way to “introduce trading cards and collectibles to new audiences,” Rubin told PEOPLE.<\/p>\n Among one of those new fans? Rubin’s 18-year-old daughter, Kylie Rubin, whom he says “was not interested” in trading cards until one of her favorite rappers was involved. “When we did the\u00a0Travis Scott\u00a0launch at Fanatics Fest, she’s like, ‘Dad, I want those cards! They’re insane,'” he recalled.<\/p>\n Scott dropped\u00a0limited-edition Cactus Jack and Topps cards\u00a0that were exclusively available at\u00a0Fanatics Fest, including one of the rapper himself. Scott even joined Rubin on a panel to discuss the collaboration at the event on Aug. 17 \u2014 and signed and handed out cards to fans, too.<\/p>\n Ironically, Rubin expressed to PEOPLE his interest in collaborating with Swift on this sports-related endeavor\u00a0exactly one year after\u00a0she cheered on Kelce and the Chiefs on Sept. 24, 2023. At the time, the pair’s romance was unconfirmed.<\/p>\n After the game \u2014 in which the Chiefs defeated the Bears 41-10 \u2014 Swift and Kelce\u00a0were seen walking out together\u00a0before they left the stadium in\u00a0his 1970 Chevelle 408 Stroker convertible. The singer’s continued support of the athlete continued romance speculation, ultimately confirming their status on Oct. 14 when they were\u00a0seen holding hands\u00a0as they left dinner in New York City.<\/p>\n Throughout the NFL season, Swift continued attending Chiefs games (13 in total) and ended with a Super Bowl LVIII victory. As the 2024 NFL season is underway, the superstar has\u00a0already returned to the suite\u00a0to support Kelce and the team at\u00a0two of their three games\u00a0to date.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" “A Taylor and Trav card together would be amazing,” Fanatics CEO tells PEOPLE exactly one year after Swift cheered on Kelce for the first time in Kansas… <\/p>\n","protected":false},"author":5,"featured_media":4865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nfl"],"yoast_head":"\n![\"Robert](\"https:\/\/people.com\/thmb\/wu65HyFSwDBoLysjo8fNyq5sLog=\/4000x0\/filters:no_upscale():max_bytes(150000):strip_icc():focal(872x226:874x228):format(webp)\/Robert-Kraft-Michael-Rubin-092524-1-1c9a0face2ee4822addff701621d02d0.jpg\")
<\/div>\n<\/div>![\"Travis](\"https:\/\/people.com\/thmb\/duwWipir7As37ma2-koIxOSxSoM=\/4000x0\/filters:no_upscale():max_bytes(150000):strip_icc():focal(999x0:1001x2):format(webp)\/travis-kelce-taylor-swift-super-bowl-win-021124-4-41a8e2502414490fb4677c3b9f19092c.jpg\")
<\/div>\n<\/div>![\"Taylor](\"https:\/\/people.com\/thmb\/oGArlKU2TcQ0JhiNAwEa_EjyjoU=\/4000x0\/filters:no_upscale():max_bytes(150000):strip_icc():focal(731x199:733x201):format(webp)\/taylor-swift-chicago-bears-kansas-city-chiefs-092423-6-1-20580a49a5fa4f71816493182f62e3df.jpg\")
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