{"id":12593,"date":"2024-10-15T04:32:17","date_gmt":"2024-10-15T04:32:17","guid":{"rendered":"https:\/\/sportnews.drinkfood.info\/?p=12593"},"modified":"2024-10-15T04:32:17","modified_gmt":"2024-10-15T04:32:17","slug":"amazon-hit-by-spiraling-boycott-after-sharing-video-of-executive-wearing-controversial-necklace","status":"publish","type":"post","link":"https:\/\/sportnews.drinkfood.info\/?p=12593","title":{"rendered":"Amazon hit by spiraling boycott after sharing video of executive wearing controversial necklace"},"content":{"rendered":"<p class=\"mol-para-with-font\">An Amazon executive appeared in a company video wearing a pendant shaped like a map of\u00a0<span data-track-module=\"internal-body-link\">Israel<\/span>\u00a0emblazoned with the Palestinian flag, prompting some to call for a boycott of the tech behemoth.<\/p>\n<p class=\"mol-para-with-font\">Ruba Borno, vice president of Global Specialists and Partner Organizations for Amazon Web Services, was spotted donning the necklace in a video promoting a company conference in\u00a0<span data-track-module=\"internal-body-link\">Las Vegas<\/span>.<\/p>\n<p class=\"mol-para-with-font\">Borno, a Palestinian by birth, fled Kuwait\u00a0with her parents during the first Gulf War in 1990. The family came to the United States, where Borno received advanced degrees in electrical engineering from the University of\u00a0<span data-track-module=\"internal-body-link\">North Carolina<\/span>\u00a0at Charlotte and the University of\u00a0<span data-track-module=\"internal-body-link\">Michigan<\/span>.<\/p>\n<p class=\"mol-para-with-font\">Amazon has since removed the video, with a company spokesperson telling DailyMail.com: &#8216;The video shot was not meant to be a political statement, but we&#8217;ve taken down the video and will repost a new one in the coming days.&#8217;<\/p>\n<div class=\"artSplitter mol-img-group\">\n<div class=\"splitLeft\">\n<div class=\"mol-img\">\n<div class=\"image-wrap fff-pic\"><img loading=\"lazy\" decoding=\"async\" id=\"i-1c2ebdb55b6e6a39\" class=\"blkBorder img-share\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2024\/10\/15\/00\/90841581-13959123-Ruba_Borno_appears_in_the_company_video-a-6_1728949740091.jpg\" alt=\"Ruba Borno appears in the company video\" width=\"306\" height=\"482\" data-gallery-handler-attached=\"true\" \/><\/p>\n<div class=\"imageCount-2Mnr9\"><span class=\"plusSign-1IpQy\">+<\/span>6<\/div>\n<div class=\"viewGalleryText-2XMcO\">View gallery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"splitRight\">\n<div class=\"mol-img\">\n<div class=\"image-wrap fff-pic\"><img loading=\"lazy\" decoding=\"async\" id=\"i-55f2b6b6698cea83\" class=\"blkBorder img-share\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2024\/10\/15\/00\/90841591-13959123-Zoomed_in_the_pendant_is_visible-a-3_1728949739966.jpg\" alt=\"Zoomed in, the pendant is visible\" width=\"306\" height=\"482\" data-gallery-handler-attached=\"true\" \/><\/p>\n<div class=\"imageCount-2Mnr9\"><span class=\"plusSign-1IpQy\">+<\/span>6<\/div>\n<div class=\"viewGalleryText-2XMcO\">View gallery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<p class=\"imageCaption\">Ruba Borno, the vice president of Global Specialists and Partner Organizations for Amazon Web Services, is seen wearing the necklace in a company video<\/p>\n<\/div>\n<div class=\"artSplitter mol-img-group\">\n<div class=\"mol-img\">\n<div class=\"image-wrap fff-pic\"><img loading=\"lazy\" decoding=\"async\" id=\"i-cc4f64141fa655f5\" class=\"blkBorder img-share\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2024\/10\/15\/00\/90841585-13959123-A_similar_necklace_is_for_sale_on_eBay-a-4_1728949739967.jpg\" alt=\"A similar necklace is for sale on eBay\" width=\"634\" height=\"637\" data-gallery-handler-attached=\"true\" \/><\/p>\n<div class=\"imageCount-2Mnr9\"><span class=\"plusSign-1IpQy\">+<\/span>6<\/div>\n<div class=\"viewGalleryText-2XMcO\">View gallery<\/div>\n<\/div>\n<\/div>\n<p class=\"imageCaption\">A similar necklace is for sale on eBay<\/p>\n<p class=\"mol-para-with-font\">Amazon added that its leadership &#8216;remains in regular contact with our teams based in the region to offer our support.&#8217;<\/p>\n<p class=\"mol-para-with-font\">Since this controversy blew up, Borno appears to have deleted her X account.<\/p>\n<p class=\"mol-para-with-font\">She has worked at Amazon Web Services since November 2021, with previous stints at Experian, Cisco and the Boston Consulting Group.<\/p>\n<p class=\"mol-para-with-font\">People across social media shared differing opinions on the display.<\/p>\n<p class=\"mol-para-with-font\">&#8216;Vile. This is unacceptable and warrants immediate termination @JeffBezos,&#8217; a user replied to the X account Hamas Atrocities, which reposted the video before it was taken down.<\/p>\n<p class=\"mol-para-with-font\">&#8216;Canceling my subscription to prime video,&#8217; another wrote.<\/p>\n<p class=\"mol-para-with-font\">&#8216;Such a disgusting woman,&#8217; a third added.<\/p>\n<p class=\"mol-para-with-font\">One commenter said they would start buying products from Temu, another e-commerce marketplace, instead of Amazon.<\/p>\n<p class=\"mol-para-with-font\">Many tagged Amazon&#8217;s company account or Amazon founder Jeff Bezos, who stepped down as CEO in 2021 but remains the executive chairman and largest shareholder.<\/p>\n<p class=\"mol-para-with-font\">Jewish Insider, an outlet covering politics and policy in the US and the Middle East,\u00a0was the first to flag Borno wearing the necklace.<\/p>\n<div class=\"artSplitter mol-img-group\">\n<div class=\"mol-img\">\n<div class=\"image-wrap fff-pic\"><img loading=\"lazy\" decoding=\"async\" id=\"i-320646bd841bcab6\" class=\"blkBorder img-share\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2024\/10\/15\/00\/90841545-13959123-Sasha_Troufanov_an_employee_working_at_Amazon_subsidiary_Annapur-a-7_1728949740093.jpg\" alt=\"Sasha Troufanov, an employee working at Amazon subsidiary Annapurna Labs, was kidnapped by Hamas during the October 7 attacks\" width=\"634\" height=\"637\" data-gallery-handler-attached=\"true\" \/><\/p>\n<div class=\"imageCount-2Mnr9\"><span class=\"plusSign-1IpQy\">+<\/span>6<\/div>\n<div class=\"viewGalleryText-2XMcO\">View gallery<\/div>\n<\/div>\n<\/div>\n<p class=\"imageCaption\">Sasha Troufanov, an employee working at Amazon subsidiary Annapurna Labs, was kidnapped by Hamas during the October 7 attacks<\/p>\n<\/div>\n<div class=\"artSplitter mol-img-group\">\n<div class=\"mol-img\">\n<div class=\"image-wrap fff-pic\"><img loading=\"lazy\" decoding=\"async\" id=\"i-14947c8556682674\" class=\"blkBorder img-share\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2024\/10\/15\/00\/90841555-13959123-Troufanov_who_has_been_a_hostage_for_over_a_year_is_pictured_wit-a-5_1728949739969.jpg\" alt=\"Troufanov, who has been a hostage for over a year, is pictured with his girlfriend\" width=\"634\" height=\"637\" data-gallery-handler-attached=\"true\" \/><\/p>\n<div class=\"imageCount-2Mnr9\"><span class=\"plusSign-1IpQy\">+<\/span>6<\/div>\n<div class=\"viewGalleryText-2XMcO\">View gallery<\/div>\n<\/div>\n<\/div>\n<p class=\"imageCaption\">Troufanov, who has been a hostage for over a year, is pictured with his girlfriend<\/p>\n<\/div>\n<p class=\"mol-para-with-font\">The video, while sparking outrage from many commenters, also attracted some who thought Borno&#8217;s necklace wasn&#8217;t a big deal.<\/p>\n<p class=\"mol-para-with-font\">&#8216;Tbh this doesn&#8217;t seem worth getting mad about,&#8217; one person wrote.<\/p>\n<p class=\"mol-para-with-font\">&#8216;This is such a reach,&#8217; another said.<\/p>\n<p class=\"mol-para-with-font\">Jewish Insider pointed out that an employee working at Amazon subsidiary Annapurna Labs was kidnapped by Hamas during the October 7 attacks.<\/p>\n<p class=\"mol-para-with-font\">That employee of the Tel Aviv-based company, 28-year-old Sasha Troufanov, has not been freed after more than a year in captivity.<\/p>\n<p class=\"mol-para-with-font\">Hamas took more than 250 hostages after killing roughly 1,200 people in the attacks.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An Amazon executive appeared in a company video wearing a pendant shaped like a map of\u00a0Israel\u00a0emblazoned with the Palestinian flag, prompting some to call for a boycott&#8230; <\/p>\n","protected":false},"author":8,"featured_media":12594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-12593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animal-world"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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