{"id":10569,"date":"2024-10-11T05:29:53","date_gmt":"2024-10-11T05:29:53","guid":{"rendered":"https:\/\/sportnews.drinkfood.info\/?p=10569"},"modified":"2024-10-11T05:29:53","modified_gmt":"2024-10-11T05:29:53","slug":"taylor-swifts-glitter-freckles-skyrocketed-fazit-beautys-sales-and-web-traffic-over-1000-after-she-wears-them-at-chiefs-saints-game","status":"publish","type":"post","link":"https:\/\/sportnews.drinkfood.info\/?p=10569","title":{"rendered":"Taylor Swift\u2019s Glitter Freckles \u2018Skyrocketed\u2019 Fazit Beauty\u2019s Sales and Web Traffic \u2018Over 1,000%\u2019 After She Wears Them at Chiefs-Saints Game"},"content":{"rendered":"<figure class=\"caas-figure\">\n<div class=\"caas-figure-with-pb\">\n<div>\n<div class=\"caas-img-container\"><img decoding=\"async\" class=\"caas-img has-preview\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/Gi0c5DsMjDQ0u6LZTkThWw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjg7Y2Y9d2VicA--\/https:\/\/media.zenfs.com\/en\/wwd_409\/ab8fb43480c23f5a46e3b11d7a557d2b\" alt=\"\" data-src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/Gi0c5DsMjDQ0u6LZTkThWw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjg7Y2Y9d2VicA--\/https:\/\/media.zenfs.com\/en\/wwd_409\/ab8fb43480c23f5a46e3b11d7a557d2b\" \/><\/div>\n<\/div>\n<\/div>\n<\/figure>\n<p><em>If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.<\/em><\/p>\n<p>Taylor Swift\u2019s latest game day look at the Kansas City Chiefs has once again demonstrated how quickly her style choices can catapult brands to massive levels of engagement. This time, it was Fazit Beauty, which experienced an \u201cover 1,000 percent\u201d increase in sales and web traffic after Swift wore its glitter freckles during the Chiefs\u2019 Monday night game against the New Orleans Saints.<\/p>\n<p>The \u201cFortnight\u201d singer\u00a0opted for a Vivienne Westwood kilt ensemble\u00a0and accessorized with orb earrings, ushering in her whimsical era. Swift\u2019s glam featured her signature bold red lip, a smoky eye and glitter\u00a0freckle makeup\u00a0patches courtesy of\u00a0Fazit.<\/p>\n<figure class=\"caas-figure\">\n<div class=\"caas-figure-with-pb\">\n<div>\n<div class=\"caas-img-container caas-img-lightbox portrait\" data-lightbox-src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/x3zjQFwy.WHcXy9B4.N5JQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0zNjAwO2NmPXdlYnA-\/https:\/\/media.zenfs.com\/en\/wwd_409\/4c1c0213dd64c6a385c01e2f9c93d26f\">\n<div class=\"caas-img-underlay\"><\/div>\n<p><span class=\"caas-img-wrapper\"><img decoding=\"async\" class=\"caas-img caas-lazy has-preview caas-loaded\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/jgbZIK81fS.WO3KZcp8gUA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTE0NDA7Y2Y9d2VicA--\/https:\/\/media.zenfs.com\/en\/wwd_409\/4c1c0213dd64c6a385c01e2f9c93d26f\" alt=\"Taylor Swift, Fazit Beauty, Kansas City Chiefs\" data-caas-lazy-loading-init=\"1\" \/><button class=\"link caas-lightbox\" aria-label=\"View larger image\" data-ylk=\"sec:image-lightbox;slk:lightbox-open;elm:expand;itc:1\" data-rapid_p=\"15\" data-v9y=\"1\"><\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"caption-wrapper caption-aligned-with-image\">\n<div class=\"caption-wrapper caption-aligned-with-image\"><\/div>\n<\/div><figcaption class=\"caption-collapse\" data-id=\"m-0\">Taylor Swift\u00a0arrives prior to a game between the Kansas City Chiefs and the New Orleans Saints on Oct. 7 in Kansas City.<\/figcaption><\/figure>\n<p>\u201cIn the last 12 hours, sales and web traffic have skyrocketed by over 1,000 percent,\u201d Fazit\u00a0Beauty\u00a0cofounder Aliett Buttelman told WWD via email Tuesday morning. \u201cUrban Outfitters sold out yesterday, and now, every retailer is reaching out to us.\u201d<\/p>\n<p>Fazit\u00a0launched in January 2022, cofounded by Buttelman and Nina LaBruna, and built a wide-reaching community through social media platforms like TikTok, emphasizing an acne positivity message and embracing individuality. From acne patches to glitter freckles, Fazit\u2019s profile has grown \u2014 and this recent boost is thanks in part to\u00a0the Taylor Swift effect.<\/p>\n<p>Various brands have seen the impact of Swift\u2019s star power. When the 14-time Grammy Award-winning singer wears a particular brand, products sell out. In October 2023, Swift wore\u00a0a pair of denim shorts by Area\u00a0to another Kansas City Chiefs game. The\u00a0short-shorts, which featured crystal-cut detailing and stud appliqu\u00e9s throughout, were out of stock on Farfetch, Mode Sens and other shopping platforms after Swift was seen wearing them.<\/p>\n<figure class=\"caas-figure\">\n<div class=\"caas-figure-with-pb\">\n<div>\n<div class=\"caas-img-container caas-img-lightbox portrait\" data-lightbox-src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/cFf8anNYHEcITOXzyM5DLQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0zNjAwO2NmPXdlYnA-\/https:\/\/media.zenfs.com\/en\/wwd_409\/7e70354ce36cced406480832ed360d77\">\n<div class=\"caas-img-underlay\"><\/div>\n<p><span class=\"caas-img-wrapper\"><img decoding=\"async\" class=\"caas-img caas-lazy has-preview caas-loaded\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/fWH5tdf8HeD_D5DC4UEBTQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTE0NDA7Y2Y9d2VicA--\/https:\/\/media.zenfs.com\/en\/wwd_409\/7e70354ce36cced406480832ed360d77\" alt=\"Taylor Swift, Fazit Beauty, Kansas City Chiefs\" data-caas-lazy-loading-init=\"1\" \/><button class=\"link caas-lightbox\" aria-label=\"View larger image\" data-ylk=\"sec:image-lightbox;slk:lightbox-open;elm:expand;itc:1\" data-rapid_p=\"21\" data-v9y=\"1\"><\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"caption-wrapper caption-aligned-with-image\">\n<div class=\"caption-wrapper caption-aligned-with-image\"><\/div>\n<\/div><figcaption class=\"caption-collapse\" data-id=\"m-1\">Taylor Swift arrives prior to a game between the Kansas City Chiefs and the New Orleans Saints on Oct. 7 in Kansas City.<\/figcaption><\/figure>\n<p>Other brands that have experienced the Taylor Swift effect include Wear by Erin Andrews. The NFL reporter and founder of her eponymous brand sent a Kansas City Chiefs windbreaker to Swift. She wore the jacket for an Oct. 12, 2023 game, and, much like the Area shorts and Fazit glitter freckles, the jacket quickly sold out.<\/p>\n<figure class=\"caas-figure\">\n<div class=\"caas-figure-with-pb\">\n<div>\n<div class=\"caas-img-container caas-img-lightbox portrait\" data-lightbox-src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/Xjw0Q9UJY1Yozu5QTGcm6Q--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwMDA7aD0yMDAwO2NmPXdlYnA-\/https:\/\/media.zenfs.com\/en\/wwd_409\/f719d789e5526e942f8605466033880c\">\n<div class=\"caas-img-underlay\"><\/div>\n<p><span class=\"caas-img-wrapper\"><img decoding=\"async\" class=\"caas-img caas-lazy has-preview caas-loaded\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/NhOgcC_y9.O2mw8LHJlA7A--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTk2MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/wwd_409\/f719d789e5526e942f8605466033880c\" alt=\"Taylor Swift's Glitter Freckles: Fazit Beauty Sees 'Over 1,000%' Boost\" data-caas-lazy-loading-init=\"1\" \/><button class=\"link caas-lightbox\" aria-label=\"View larger image\" data-ylk=\"sec:image-lightbox;slk:lightbox-open;elm:expand;itc:1\" data-rapid_p=\"22\" data-v9y=\"1\"><\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"caption-wrapper caption-aligned-with-image\">\n<div class=\"caption-wrapper caption-aligned-with-image\"><\/div>\n<\/div><figcaption class=\"caption-collapse\" data-id=\"m-2\">Taylor Swift&#8217;s Glitter Freckles: Fazit Beauty Sees &#8216;Over 1,000%&#8217; Boost<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Taylor Swift\u2019s latest game day look&#8230; <\/p>\n","protected":false},"author":7,"featured_media":10570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nfl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taylor Swift\u2019s Glitter Freckles \u2018Skyrocketed\u2019 Fazit Beauty\u2019s Sales and Web Traffic \u2018Over 1,000%\u2019 After She Wears Them at Chiefs-Saints Game - Sport News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportnews.drinkfood.info\/?p=10569\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift\u2019s Glitter Freckles \u2018Skyrocketed\u2019 Fazit Beauty\u2019s Sales and Web Traffic \u2018Over 1,000%\u2019 After She Wears Them at Chiefs-Saints Game - Sport News\" \/>\n<meta property=\"og:description\" content=\"If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. 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